It’s all about the instructions, and in order to get loads of them, you need to market your letting agency. Of course, a five-star service is important too. But we’re sure you’re already doing that.
Now it’s about getting the attention of landlords and renters, so they can see all the excellent work you do. But, how do you go about making sure that your letting agency maximises its reach? With top-notch marketing tactics, that’s how.
What are these marketing strategies that can turn your brand into the agency that everyone wants to instruct? In this guide, we’re bringing you the lowdown on the best marketing methods that will help take your agency to the next level.
It’s all about the content
Thought leadership is a primary way that a brand in any industry can gain trust with their audience, and the best way to do it involves creating high-quality content. You’re already a local expert in your area, so why not show renters and landlords about your knowledge by writing blog posts, making videos and having a presence on social media?
You can’t create content for the sake of it, though. Instead, you will need to provide insights into problems in the industry while demonstrating how to solve them. Great content shows that you’re interested in your clients receiving value, rather than merely promoting your brand.
The lettings industry is a people business, and conversational marketing is just what you need to increase interactions. Conversational marketing is a method for engaging your website and social media visitors and converting them into clients via conversations.
Use live chat features and be interactive on social media, engaging with people and answering their questions in real-time. It’s a faster way to move potential landlords and renters through the funnel and secure instructions and home searchers.
Be device friendly
More than half the internet is accessed from a mobile device, which means that it’s vital to offer a fluid solution that works on mobile and computer. That means having a website optimised for all devices and providing renters and landlords with easy access to your online presence.
From your blog page to online forms, every part of your website should run effortlessly on a small screen. It might sound like a no-brainer, but you’d be surprised at the number of businesses that don’t create a fully immersive experience on mobiles. You certainly don’t want to be one of them.
Ok, so Covid-19 has temporarily put paid to physically marketing in the local community. But once normality resumes in full, you should explore sponsoring local events and being active around the local area so that your name becomes more frequently seen by residents.
It’s also an opportunity to keep some form of traditional letting agent marketing, such as canvassing, creating local promotional material and generally having a strong presence in your local area. Your agency’s location is everything, and you’ll want to use different forms of location marketing to stand out above the local competition.
Choose the right platforms
Hitting the right notes with high-calibre marketing is all well and good, but going it alone isn’t easy. Working with the right people to promote your brand is essential for expanding your reach even further.
Take Movebubble, for example. Letting agents can advertise their property to 700,00-plus renters and highlight their properties with awesome Home Walkthroughs and get access to verified renters who can make instant bookings to secure a home.
You also have full control over your property and the ability to edit your listings with more freedom than your typical portal. Not only does it speed up the process of letting your stock; it also puts you on a renter-specific platform.
Get ready to hit the market
Nowadays, there are so many different types of marketing – and you can try many of them without eating into the budget. There might be some trial and error in the beginning. But if you’re consistent with your output, you can expect to reap the rewards as your agency’s profile increases, and you get more of those all-important instructions.